The Sterling Lawyers Story
Understanding our focus and mission may make more sense if you know how Sterling Lawyers, LLC started.
My name is Jeff Hughes. I started practicing at a small, community law firm in 1997 (McLario, Helm & Bertling, S.C. in Menomonee Falls, WI). I mainly practiced family law and with a little criminal/traffic. By the age of 30, I enjoyed a high level of success in the courtroom and with my practice. My compensation was excellent, and I very much enjoyed my work and my clients.
Despite my flourishing legal career, I always had a drive for entrepreneurship. The idea of building an enduring company/team captured my imagination much more than just building my own individual law practice.
I almost always had on-the-side business interests. When I was 25-26 and three years out of law school, I worked a good part of the year at night and weekends starting a dating website that focused on a large niche. That was the right idea and right time, but, in retrospect, I didn’t have the ability or maturity to get it done. That business never got going. (Later eHarmony.com did what I envisioned. They executed. I did not.)
I started another business with a partner when I was 28. That business reported on rapidly rising gas prices at individual stations. It failed.
On the day after my 30th birthday, I started another business. That one failed too.
At the age of 31 I had three failed business experiences. Ugh! (Oh yeah—that house painting business I had for three years in college and law school where I worked with my brother . . . that doesn’t count.)
So, at the age of 32, I did the natural thing for me . . . I started another business. This business was selling satellite TV service for Dish Network over the internet. It worked well—really well. Over the next eight years we grew that business to $23 million in revenue and over 200 employees.
Along the way we also started an online ad agency, RocketClicks.com. Today, that business helps Sterling Lawyers and another 50 clients or so. It is thriving and growing.
Meanwhile . . . back at the bat cave . . . , my little brain was churning and scheming. I always thought law firms were mostly poorly managed and generally did a crappy job serving clients. I felt I had better ideas for how a law firm should be built around clients’ wants and needs.
In late 2013, I had a gut check. It was a moment where I finally told myself to “shut up and quit whining about how things should be and do something.” So, along with my long-time colleague, Tony Karls, we decided to start Sterling Lawyers.
We officially opened Sterling Lawyers, LLC for new clients on June 22, 2014.