Marketing Law -The Fundamentals

This one-day course provides insight into the fundamentals of Marketing Law – essential underpinning for all effective and compliant marketing campaigns.

For marketing, business development and sales professionals – to avoid the pitfalls in today’s marketing climate. Note – GDPR is not specifically covered in this course (it just wouldn’t fit in).

Your trainer for the day is the highly-regarded keynote speaker and trainer Duncan Smith, who develops training courses for many of the UK’s leading Professional Bodies and has delivered information law and privacy courses for the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM), and the Periodical Publishers Association (PPA). 

By the end of the day you’ll have a sound knowledge of:

• Contract law

• Intellectual property including copyright

• Trademarks and ‘passing-off’

• Comparative advertising

• Unfair commercial practices and consumer rights

• Compliant competitions, prize draws

• The ASA CAP Code

Duncan has a wealth of knowledge gained from working with companies from a variety of sectors both UK and globally.

J Mackinlay, Marketing Manager, Druid
“An excellent presenter. I have been to a lot of workshops and seminars as a consultant. This was one of the very best” 

FAQs

What can I bring into the event?

Just a notepad and pen!

What’s the refund policy?

A full refund is offered up to seven (7) days prior to the event

Do I have to bring my printed ticket to the event?

You do NOT require a printed ticket. We will have a record of your payment.

Is my registration fee or ticket transferrable?

Yes. We ask that you let us know prior to the event via info@icompli.co.uk

Is it ok if the name on my ticket or registration doesn’t match the person who attends?

Yes, that’s OK. You can transfer your ticket to another member of staff if you can’t attend for some reason.